Dual action for tooth sensitivity and gum problems Builds a protective layer over sensitive areas Targets and helps remove plaque† bacteria Relieves tooth sensitivity* and improves gum health Sensodyne Sensitivity & Gum is a dual action toothpaste specifically designed to help people with both sensitivity and gum problems. With its low abrasion formula, Sensodyne Sensitivity & Gum is uniquely formulated to relieve tooth sensitivity and improve gum health at the same time. It builds a protective layer over sensitive areas, while targeting and removing plaque bacteria to help reduce swollen, bleeding gums. You can take control of both these concerning problems with one specialized toothpaste. *With twice daily brushing †Associated with gingivitis